There is a great website by Joan Stewart that has many wonderful tips and strategies on how to gain publicity for your book, your products or services.
I signed up for her newsletter on writing news releases and the information is invaluable, all packaged in one place. That particular series contained everything from what to include in your press release to when and what to do with it when it is finished.
Ms. Stewart is a publicity expert who shows us how to get and use "free" publicity. She also offers advice on how to become an expert yourself. On her site you'll find free articles, workshops, special reports, and some helpful publicity resources. She also has tip booklets for her subscribers.
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